tim morch

Modern farms collect and analyze vast amounts of data using remote sensors, IoT devices, drones, and satellites. While these technologies improve efficiency, productivity, sustainability, and decision-making, this development raises the question of who owns the data.

Increasing awareness of complex global agricultural supply chains starts with connecting producers and consumers, who often have limited knowledge about a product's origin. Building traceable supply chains rewards critical first-mile producers and provides transparency for conscious consumers.