tim morch

Modern farms collect and analyze vast amounts of data using remote sensors, IoT devices, drones, and satellites. While these technologies improve efficiency, productivity, sustainability, and decision-making, this development raises the question of who owns the data.

Increasing awareness of complex global agricultural supply chains starts with connecting producers and consumers, who often have limited knowledge about a product's origin. Building traceable supply chains rewards critical first-mile producers and provides transparency for conscious consumers.

Consumers want to know where products come from and how sustainably they are created.

Sustainable initiatives reduce environmental impact and improve social equity with inclusive governance that positively impacts communities.